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Pa. foundation to continue BizKid support
HARRISBURG, Pa. (2/10/09)--The Pennsylvania Credit Union Foundation approved a grant of $10,000 to continue funding the BizKid$ Program during its fourth year of operation. BizKid$ is a public television series--underwritten by America's Credit Unions--that aims to teach youth about financial literacy. The grant reflected BizKid$’ successful entry into the Pennsylvania Public Broadcasting (PBS) market in 2008, a culmination of operational support of $30,000 previously received from the foundation (Life is a Highway Feb. 9). The BizKid$ grant signals the board’s optimism that Pennsylvania credit unions will take the opportunity to market their services and recruit new members through local contributions to PBS, the foundation told the Pennsylvania Credit Union Association. The program was broadcast on seven PBS stations in the Allentown/Bethlehem, Philadelphia, Pittsburgh, Harrisburg, Johnstown, Pittsburgh and Erie markets. It reached a potential audience of more than 8.1 million people in the state. At least four PBS stations are scheduled to continue broadcasting BizKid$’ year-two programs in 2009, with more expected to come on board.
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