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CU System
Panthers QB pitches CUs financial tips
CHARLOTTE, N.C. (8/19/09)--Jake Delhomme, National Football League quarterback for the Carolina Panthers, will provide tips on financial fees and interest rates in three television commercials for Charlotte Metro FCU. Delhomme is the type of multimillionaire who can tout a credit union’s good points, said Nathan Tothrow, marketing chief for the $184.3 million asset, Charlotte, N.C-based credit union (charlotteobserver.com Aug. 18). “He’s about as unpretentious as you can get [for] a sports figure,” Tothrow told the newspaper. Delhomme “was kind of jazzed” about doing a commercial for the credit union, David Riggs, his marketing agent at Chicago-based Priority Sports & Entertainment, told the paper. “He’s not one of those athletes who just endorses everything,” Riggs added. “The credit union was a great fit because he’s so down-to-earth. He ended up opening an account there.”
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