MADISON, Wis. (7/2/09)--Summit CU, Madison, Wis., has announced the winner of its grassroots charity effort contest, Pay It Forward. The winning video pledge, “Giving Relative,” received the highest ranking out of 798 entries in the Pay It Forward contest. Members were taped at Summit’s 20 branches between March 23 and May 14. They explained what they would do for someone else if Summit gave them $10. Winner Elizabeth Lease said she would donate the $10 to a struggling relative. When she received the $10, she contacted her sister, who recently had to quit her job because of increased symptoms associated with lupus. “I asked if she could use some extra cash for groceries, which she needed,” Lease said. I went to her home and gave her $10 to buy some groceries. Needless to say, she was extremely appreciative and at the time it was exactly what she needed to take her mind off of her medical issues.” Lease will receive $500 for her entry, and Summit will donate $500 to her charity of choice--the Lupus Foundation of America--Wisconsin Chapter in Madison. Summit also will donate $500 to the Waunakee Neighborhood Connection, the charity of choice for the second and third place entries. Both were filmed at Summit’s Waunakee branch. Voting took place on Summit’s website June 1-15. Community members were invited to rate the entries on a scale of one to five stars. Summit CU has $1.3 billion in assets. To view the winning video, click on the photo.