MADISON, Wis. (3/26/08)--As credit unions look for strategies to grow their membership and models for business success, they might take a lesson from keynoters at the America’s Credit Union Conference & Expo (ACUC&E).
HGTV co-founder Susan Packard’s will deliver the keynote address at the ACUC&E, which will be held June 29-July 2, in New York, N.Y. The conference is sponsored by the Credit Union National Association. Home and Garden Television thrived in a marketplace dominated by media giants and is now available in more than 90 million U.S. homes and distributed in 170 countries and nations. During “Now What? Innovating Ideas into Icons,” Packard will explain how she helped grow HGTV into a brand that changed the way people envision their homes. Attendees will also learn how HGTV evolved into a multi-billion dollar media division that now includes four additional lifestyle networks--The Food Network, DIY Network, Fine Living TV Network, and Great American Country--as well as books, DVDs, websites, and TV personalities. The lineup of power keynote speakers also includes:
Richard Picciotto, retired fire chief of the New York Fire Department (FDNY), will offer an eyewitness account of the events of Sept. 11 and a tribute to the lives lost that day, during “Last Man Down: A Firefighter’s Story.” He also will illustrate how the department’s training strategies and tactics work to develop leadership, motivation, risk management, and decision making. Attendees will learn how the skills used by the FDNY to make life and death decisions can benefit their organizations. *
Steve Farber, author of “The Radical Leap: A Personal Lesson in Extreme Leadership,” will explain why people respond to significant, meaningful, and dramatic action, and will show how to use the LEAP framework (Love, Energy, Audacity and Proof) to improve credit unions and lives. Attendees will learn to become an “extreme leader” with the ability to transform good into great during “The Radical Leap: Extreme Leadership at Work and Beyond.” *
Author Dan Heath will present “Made to Stick: Why Some Ideas Survive and Others Die.” Heath will outline the principles of successful ideas at work, and explain how to apply these rules to make messages stick. He also will reveal his methods for making ideas stickier, by using the “Velcro Theory of Memory” and creating curiosity gaps.
For more information on the ACUC&E or to register, use the link.