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Public Service CU launches wide-ranging branding campaign
DENVER (11/12/10)--Public Service CU asked members and employees to share their stories to create the “Together We’re Better” branding campaign launched recently with television, radio and print advertising. A Public Service CU release said the ads are designed to reach Colorado residents looking for a fair, local financial partner. The advertisements highlight members who relate how the $1 billion-plus asset credit union helped them as they bought their first house, sent a child to college or tackled financial challenges such as paying medical costs. Credit union employees are also featured as they share the tale of people who pooled financial resources during the Great Recession to help found credit unions and provide a way to help one another. Sonny Lubick, a three-year credit union employee and former football coach at Colorado State University, provides a familiar face for Colorado residents as he talks about his pride in working for an organization that cares about members, employees and the community.

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