RANCHO CUCAMONGA, Calif. (5/19/10)--The recession is shaping consumers’ choices for personal financial tools, according to CO-OP Financial Services. Many consumers are weighing safety, convenience and services, and are discovering that credit unions are changing the way people manage their money. “These are times when people are looking to get the most from their time and money, and they’re actively looking for alternatives to for-profit banks,” said CO-OP President/CEO Stan Hollen. Credit unions are offering increasingly technologically-advanced financial tools, such as mobile banking through mobile phones or iPhones, home check scanning and deposits, debit card services, reloadable prepaid cards, kiosks with branch-teller services, member call centers, and branch and ATM locator technologies through text, smart phones or global positioning systems. Credit unions also are expanding convenience to their members through shared branching. Members can access CO-OP’s 28,000 surcharge-free ATMs at credit union branches and retail locations such as 7-Eleven, Costco, Walgreens and Publix. “Interestingly, younger credit union members are not only early adopters of credit unions’ advanced electronic channels, but are also the largest member segment to use brick and mortar shared branching,” Hollen added. CO-OP Financial Services, a credit union service organization, is based in Rancho Cucamonga, Calif.