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Redesigned CUNA website debuts
MADISON, Wis. (7/6/10)--The Credit Union National Association’s (CUNA) website goes live today with a major redesign to enhance the site’s appearance, navigation and organization. Together the changes make comprehensive improvements to, the most widely read website in the credit union system. The redesign has been in development for the past six months. “We have used survey feedback from our readers to guide a series of design improvements that will make our site easier to use, quicker to navigate, and more visually appealing,” said Kevin Knope, CUNA director of Web-based systems and support, who spearheaded the redesign effort. The redesigned features these major changes:
* Better navigation. CUNA reconsidered how the site was laid out from the perspective of its visitors, choosing labels and groupings that are most natural for them. Content is now grouped under four major categories: “Issues & Advocacy,” “Regulation & Compliance,” “Education & Training,” and “Products & Services,” with drop down menus delineating the specific content in each area for faster navigation. The new site also takes greater account of the different audiences that it attracts, using tabs to more clearly identify specific destinations of interest to different groups, such as consumers, press, and state credit union league staff. And it more prominently features links to the social networking sites CUNA has established--such as the recently launched CUNA*verse blog. * Improved integration. The site has added more links from informational pages to product and services pages, and vice versa, making it easier for visitors to find what they are looking for, regardless of where within CUNA the content is produced and where it resides on the site. * Increased automation. System generated lists highlighting recent additions and popular pages keep the site fresh and help visitors stay on top of what's new and what's of current interest. * Faster performance. Enhancements to the underlying technology of the site enable pages to offer more interactive features and still display faster than in prior versions of the site. * Streamlined appearance. A more attractive and contemporary design presents a stronger initial impression of CUNA and the credit union movement.
CUNA’s website is the most visited in the credit union movement, attracting more than 100,000 visitors a month to its more than 80,000 pages of information. The site receives about 45,000 page views per day. For many, the starting point is News Now, CUNA’s online daily news service, whose headlines will continue to be prominently featured on the home page along with a listing of CUNA's top initiatives.
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