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CU System
Removing barriers, awareness ads highlighted at Wis. GAC
MADISON, Wis. (2/13/14)--The Wisconsin State Assembly and Senate passed a bipartisan-approved set of reforms for the state's credit unions and sent it to Gov. Scott Walker for signing.
 
The action came as more than 200 credit union activists gathered at the Wisconsin Credit Union League's Governmental Affairs Conference in Madison this week.
 
"We applaud the Legislature for passing common-sense reforms that allow credit unions to spend less time unraveling regulatory requirements and more time providing consumers and communities the services that have consistently earned them recognition for their social responsibility," said league President/CEO Brett Thompson.
 
"While no single change in the bills may be pivotal in and of itself, passage of reform packages such as this yield regulatory improvements and operational changes that reduce a small portion of the regulatory burden on state credit unions," said Tom Liebe, league vice president of government affairs. "These reforms remove a number of barriers for credit unions and are a clear expression of The League's commitment to 'Unite for Good.'"
 
Credit union awareness radio ads began playing across Wisconsin this week as well.
 
"The League's ads are designed to build awareness, fire up the faithful members and discourage bankers and their trade associations who are currently engaged in their own grassroots activity to tax credit unions," said Thompson.
 
He noted that the radio ads, which are strategically linked to the national "Don't Tax My Credit Union" campaign, are scheduled to run during the Wisconsin and Credit Union National Association governmental affairs conferences.
 
The ads will be broadcast on radio stations throughout Wisconsin over the next six weeks.


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