LANSING, Mich. (1/5/12)--Michigan's prize-linked credit union savings program, Save To Win, will soon be featured on CBS News.
The network plans to debut a segment spotlighting the program on its morning news show, CBS This Morning, on Monday, from 7 a.m. to 9 a.m. An exact air date has not been set, but the segment should run in mid-to-late January, said the Michigan Credit Union League (MCUL) (Michigan Monitor Jan. 3).
It will feature interviews with Freakonomics co-author Steven Dubner, MCUL & Affiliates CEO David Adams, and a member of Communicating Arts CU in Detroit.
Forty-three Michigan credit unions participate in Save To Win, which rewards members for saving money by entering them into a $100,000 grand prize drawing every time they deposit $25. The program also awards monthly prizes, and at year's end all participants garner the deposits they've made plus interest.