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Schenk to IUSA TODAYI FIs must rebuild trust
NEW YORK (8/11/10)--An article in Tuesday's USA TODAY about banking regulators and others encouraging low-cost bank and credit union "second chance" checking accounts featured a Credit Union National Association (CUNA) senior economist. One of the issues is the distrust that underbanked or unbanked consumers have of mainstream financial institutions and their fees, especially overdraft fees. Rebuilding trust with consumers who have had bad experiences with mainstream financial institutions "is definitely a hurdle we have to overcome," said Mike Schenk, CUNA vice president of economics and statistics, in the article. Some financial institutions are trying to clear that hurdle by teaming up with social services groups that work with low-income families. One example cited is the National League of Cities' "Bank On Cities" campaign, which helps participating communities setup partnerships with banks and credit unions to develop safe and affordable financial products for the unbanked and underbanked. Credit unions are participating in several cities. Such services provide a second chance for consumers who've bounced checks in the past, the article said.
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