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Shared branching awareness campaign goes national
ST. LOUIS (7/10/14)--A shared branching video created by the Missouri Credit Union Association (MCUA) has developed a growing national audience.
 
Since the 90-second clip debuted in October, several other state leagues have asked to link to the video, which helps consumers understand how to use the CO-OP Shared Branch Network. Among the state leagues that feature the video are Vermont, Utah, New Jersey and Pennsylvania.
 


MCUA is also working with the Pennsylvania Credit Union Association to have the video translated in Ukrainian.
 
"We're happy to share the shared branch video because we want more members using this valuable service," says Mark Hohenstein, MCUA vice president of the credit union shared branch network (Missouri Difference July 9). "I want to thank the shared branch task force for their support of this project."
 
The shared branch task force includes:
  • Louie Delk, president/CEO, Conservation Employees' CU, Jefferson City, with $97 million in assets;
  • Chris McCreary, president/CEO, United Consumers CU, Independence, with $123 million in assets;
  • Brandon Michaels, president/CEO, Mazuma CU, Kansas City, with $488 million in assets;
  • Stan Moeckli, president/CEO, Electro Savings CU, St. Louis, with $151 million in assets;
  • Dave Osborn, president/CEO, Anheuser-Busch Employees' CU, St. Louis, with $1.4 billion in assets;
  • Kathie Peterie, president/CEO, Metro CU, Springfield, with $52 million in assets; and
  • Randy Yeck, vice president, human resources, Vantage CU, Bridgeton, with $737 million in assets.
Among the ways credit unions and leagues can feature the video:
 
  • On a website. A text link to the YouTube channel would be the simplest way to share the video with members. Use the resource link below to access the YouTube video.
  • On social media. Depending on which social media channels the credit union uses, the process will vary. For assistance sharing a video, contact Nora Holloway, MCUA public relations and online community director, at nholloway@mcua.org or call 800.392.3074, ext. 1349.
  • In a branch lobby. Burn a copy of the video to a disc or add it to the current programming lineup. For assistance, contact Brianna O'Hara, MCUA marketing director at bohara@mcua.org or call 800.392.3074, ext. 1360.
  • Via an email in a link or in an online member newsletter. Statistics show that consumers engage with video and find it useful in making decisions, MCUA said.
Other Resources

MCUA shared branching video
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