AUSTIN, Texas (12/7/07)--Generation Y presents the biggest challenge from a marketing perspective, so credit unions should strategize when recruiting its members for employment. Bill Humbert, an employment recruiter and credit union member, spoke about how credit unions can recruit Generation Y members during the Credit Union National Association’s (CUNA) Your Essential Strategies (YES) Summit in Austin Wednesday. “Like any consumer, when you shop for workers, you should set goals according to a prospecting strategy, and evaluate candidates almost as you would comparison shop for a new car,” he said. Generation Y uses different communication media, so YouTube, blogs, Facebook and other social media are more productive to recruit members than traditional newspaper employment ads. Social networking provides prospective employers a unique opportunity to assess prospects’ character, Humbert noted. Members of Generation Y publicize details of their private lives on social networks, and if employers see that, they can toss out the applications of the poorest prospects without wasting interview time, he said. Generation Y also is challenging because many members of this generation have immediate expectations. “In the old days, you started on the line,” Humbert said. “Then you might move up to line supervisor, then line manager. Today, because of technology, those steps don’t exist anymore--18-to-30 year-old employees need to create their own career paths.” Credit unions can assist by hiring Generation Y members for their strengths and then train them to overcome their weaknesses. He cited General Electric, which offers employees six-month rotations in the organization. At the end of two years, based on their job experiences, the employer is able to find the best positions to suit employees’ talents. Humbert offered the following recruiting tips:
* Project the right image as an employer; * Train managers to hire. Humbert estimated that 70% to 80% of managers have never been taught how to interview or select; * Communicate the credit union passion; and * Let hiring managers perform reference checks. They are specialists in extracting applicant information.
Humbert expressed his excitement for Generation Y workers. “The generation before mine went to the moon,” he said. “My generation put a computer on every desk. Gen Y is bringing us immediate information, and I can’t wait to see what they’ll deliver next.”