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LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
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ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
Social network unveiled for CUNA Gen Y conference
AUSTIN, Texas (12/4/07)--A “social networking sandbox” created to encourage discussion on the challenges of serving young adults and to provide hands-on social networking experiences for credit union people was unveiled Monday at the 2007 Your Essential Strategies (YES) Summit in Austin. Christopher Morris, Web manager for the Credit Union National Association (CUNA) Councils, presented the “sandbox,” called the YES CU Community during the “Serving 18 to 30s” session. YES CU Community offers basic social networking tools, such as: profiles, the ability to add friends, the ability to write messages on others’ walls, forums, blogs, groups, and video and photo sharing. After the session, attendees were given homework--to participate in different activities on the network. “Josh Jones, Summit organizer and CUNA manager of young adult programs, and I wanted to bring another practical tool for attendees to the conference,” Morris said. “The summit already has a blog year-round--the YES CU blog. Social networking sites, such as MySpace and Facebook, are growing immensely and are a huge untapped market for credit unions reaching out to young adults.” Seventy percent of young adults are on social networking sites--but many credit unions are not because they don’t know where to start and they can’t get over the mystique, Morris added. “This social networking sandbox will allow attendees to play around and get comfortable with the technology.” The YES CU Community is open to anyone associated with the credit union movement. For more information, use the links.
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