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CU System
Social-networking voters pick CUs Gen Y spokesman
NORTH CHARLESTON, S.C. (4/1/10)--South Carolina FCU's new Young & Free South Carolina spokesperson won the job by earning votes from the community at large in a social networking campaign, according to the North Charleston-based credit union. Darryl LePlante, 22, of Goose Creek won the credit union's dream job search and became the second Young & Free South Carolina spokesperson. Young & Free South Carolina is a Web-based effort to address the unique financial needs of young adults ages 18 to 25. At YoungFreeSC.com, the credit union will host financial tips and money management strategies relevant to Generation Y. LePlante, a 2009 graduate of Winthrop University with a bachelor of science degree in theatre performance and a minor in business, was informed that he won the position during a surprise luncheon with family and friends. Other finalists were Alexa Chloe Villavicencio, 22, of Goose Creek, and Danielle Delain of Cayce. All three finalists conducted broad social networking campaigns to gain public votes at YoungFreeSC.com. LePlante had the most votes and won the job, which includes a salary, Toyota Prius, MacBook Pro, HD Video camera and an iPhone.
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