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Song video celebrate ICU Day CUs cooperative nature
MADISON, Wis. (10/6/11)--The credit union music duo, The Disclosures, have released a free song and music video for International Credit Union (ICU) Day on Oct. 20. The song, “Building a Better World,” pays homage to this year’s ICU Day celebration theme. Credit unions can use the song and video to raise awareness of the positive impact credit unions continue to make worldwide. “Our music has always focused on finding new ways to package the credit union message,” said Disclosures band member Chad Helminak. “With ‘Building a Better World,’ we decided to take it one step further and invite credit union folks to have some fun and help demonstrate our cooperative nature.” The Disclosures put out a casting call to credit unions to provide video clips, which would eventually become the entirety of the music video. The band also filmed credit union people singing song segments. More than 40 credit unions and supporting organizations make cameos in the video. The cameos include credit union staff lip-synching lyrics, performing air-guitar with hockey sticks and even dancing with mascots. “Credit unions’ personability usually shines through their member and community service, but now you can see it also holds true for music videos,” said Disclosure member Christopher Morris. The song, free to download, and lyrics can found on The Disclosures website. Use the link to view the YouTube video. Credit unions can distribute and share the video on their websites and in other online communications. As part of the video collection process, the Disclosures also randomly selected a video submission to receive a signed copy of their compact disc “(Hey, We’re) The Dislcosures.” The winner was Doug MacMillan from State Employees’ CU, Raleigh, N.C.
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