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Southland Member referrals--not ads--prompt growth
LUFKIN, Texas (12/21/10)--Member referrals have led to an increase in membership, making 2010 a good year for Southland FCU in Lufkin, Texas, according to CEO Jonathan P. Matthews. As of Sept. 30, the $20.2 million-asset Southland FCU saw membership growth of 6.45% and a 14.05% loan growth (LoneStar Leaguer Dec. 17). “Our membership growth and strong loan growth have helped our credit union survive during these most difficult financial times we are all facing,” Matthews told the Texas Credit Union League. “We have tracked this growth and it is proven over and over again that this increase is due to member referrals. “People will tell others if you offer good service, and will tell others if you don’t,” Matthews added. “We attribute our member referrals to the service our employees provide and to the staff believing in ‘where people helping people really matters.’” He noted the growth did not stem from ads, yard signs or banners.


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