Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
Speaker Biz services strategy needs five steps
PORTLAND, Ore. (11/5/08)--About 20 million U.S. small businesses are clearly underserved by banks, and that spells opportunity for credit unions, according to a financial services consultant who spoke at a seminar for the credit union industry. Larry Middleman, president/CEO of CU Business Group, spoke to a crowd of about 70 at Southwest Corporate FCU’s first Member Business Services seminar last week in Dallas. “One single business relationship offers tremendous opportunities,” Middleman said. “Typically, a business uses double the number of financial products a consumer does. In addition, credit unions have the ability to market to the business owners as well as their employees.” Middleman emphasized the importance of developing a business services strategy that encompasses:
* Understanding what businesses members want; * Finding the credit union’s niche; * Demonstrating the credit union’s commitment to business services; * Hiring and developing the right expertise; and * Diversifying the business loan portfolio.
Finding a niche is an area in which credit unions can improve, Middleman said. “Credit unions can define their unique qualities by developing a ‘30-second spiel’ that highlights their competitive advantages,” he added. “Then, employees can more effectively respond to business owners when asked why they should do business with their credit union instead of a bank.” CU Business Group LLC provides business lending, deposit and consulting services to credit unions nationwide. Partnering with 11 corporate credit unions, eight of which are owners, CU Business Group provides strategic and technical expertise to a business lending to credit unions.
Other Resources

RSS print
News Now LiveWire
July 's Fed Bank's "FedFocus" has some interesting articles: incl cost/benefits of $1 currency 2 coin conversion ttp://tinyurl.com/nybmnhh
7 hours ago
Do you wish you were a News Now subscriber? Go here: http://t.co/7evfBSjeMx
7 hours ago
Financial education for student body key part of Altura #creditunion, UC-Riverside partnership #NewsNow http://t.co/Xp6OJd66o6
8 hours ago
.@VTcreditunions gains 200 new FB followers in just 2 wks to reach 1,000 http://t.co/I89xJcv4Jg
9 hours ago
.@CUNA is testifying on reg relief Tues,July 15 at 2 p.m. be4 Hs Fin Serv Subc. Here is the agenda and witness list: http://t.co/yBRhlmdqHt
11 hours ago