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Speaker CUs will gain market share from crisis
KEY WEST, Fla. (1/22/09)--Credit union strategies for success during the economic crisis, and benefits programs to recruit and retain key employees were key topics on Tuesday’s agenda at the 2009 CEO Summit in Key West, Fla. Mark Sievewright, senior vice president, corporate marketing and sales at Fiserv, examined “Survival and Success: A New Era in Financial Services.” He told the group that “credit unions will gain market share as a result of the current financial crisis” (Life is a Highway Jan. 21). Sievewright discussed delivery channels that will be important to the success of credit unions. “Online will become the most dominate delivery channel,” he said. “Cell phones will not be primarily used for talking, and mobile banking will be critical to remain in the game.” Michael Downey, executive benefits specialist for CUNA Mutual Group, focused on “Talent, Benefits, and Your Balance Sheet” and addressed executive benefits and compensation. “It is possible to customize executive benefits plans, which can be extremely flexible and determined by personal goals,” he said. The conference ended Wednesday.
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