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CU System
Spire FCU touts National Co-op Month
MADISON, Wis. (10/1/08)--October is National Co-Op Month, and Spire FCU, Roseville, Minn., is gearing up to celebrate. National Co-Op Month is sponsored by the National Cooperative Business Association (NCBA). Spire’s CEO, John Gisler, is on the Credit Union National Association’s Cooperative Alliances Committee. The credit union is involved with a number of marketing activities for the event. It created a poster recognizing cooperatives and cooperative products that will be placed in bubble displays at all 10 of Spire’s branches, Louis Doering, vice president of personal development, told News Now. Doering is on NCBA’s board. During the month, Spire will run full-page ads in two of Minnesota’s largest newspapers congratulating all of the cooperatives in the state. Spire also is challenging all of its branches to create displays identifying all of the cooperatives within a 10-mile radius of the credit union. Coupon books for local cooperatives are available in the branches, and Spire would like to offer member applications for camping and outdoor supply store REI at the credit union as well. The $593 million-asset Spire also bought advertising that will be aired on National Public Radio. “With the crisis in banking, it’s one heck of an opportunity [for credit unions],” Doering said. “It’s time to stand up and not be quiet about the wonderful things we do to improve our members’ financial well-being.” Long-term, the credit union also will use Enlighten, a media display with a television screen to feature individual cooperatives and tell their stories. "Co-op Month provides a great platform for credit unions to embrace their cooperative nature and differentiate themselves from conventional banks,” added Carissa Heckathorn, NCBA manager of marketing and multimedia. “A simple poster with the seven principles of cooperatives can begin the learning process for their members. Or use an ad from the Co-op Month Toolkit for their October member newsletter." For more information, use the link.
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