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CU System
Springfield Mo.s largest CU changes name
SPRINGFIELD, Mo. (8/24/11)--Postal Federal Community CU (PFFC), the largest credit union in Springfield, Mo., has changed its name to Blucurrent CU, it announced Monday. The more than $130 million asset credit union said it changed its name to eliminate confusion about who can open an account there. PFCC was established in 1929 by Springfield postal workers but later expanded its membership to include federal employees. In 1994, it was granted the ability to serve everyone who lives or works in a 10-county area in southwest Missouri. "We've always struggled with the misconception that you had to be a postal or federal employee to use our credit union," said Steve Pierson, president/CEO of Blucurrent CU. "By creating a more inclusive name, this will greatly help us spread the message." To develop the new name, the credit union worked with Weber Marketing Group, a firm that has assisted more than 40 credit unions through renaming projects. "By making the decision to change our name, we are in no way changing our philosophy or turning away from our postal- and federal-based heritage," said BluCurrent board Chairman David Phelps. "We aren't being sold or merged. Account holders are going to see the same great people working here, and receive the same great service they're used to." For more information about the name change, use the link.
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