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CU System
Study: CU Financial Advisers Produce More Revenue
MADISON, Wis. (9/13/13)--Credit union financial advisers are more productive than broker-dealers in community and regional banks, according to a study released this week by Kehrer Saltzman & Associates.

The average adviser in a credit union produced gross revenue of $262,972 last year--about 8% more than the average bank adviser, said Tim Kehrer, the director of the survey and a senior research analyst at Kehrer Saltzman (FA Magazine September).

The 2012-2013 Kehrer Saltzman Credit Union Investment Services Benchmarking Study collected data from 798 credit unions with investment services and a survey of 45 credit unions about their investment services.

Though credit union advisers trailed advisers from the largest banks in average annual revenue, credit union advisers performed better than advisers in banks of comparable size and structure, said Kenneth Kehrer, a principal with the firm.


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