Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
Study CUs more active than banks in reaching teens
CHICAGO (2/27/09)--Credit unions are more active than banks in reaching teens to solicit their business, says a new survey by Mintel Comperemedia. Mintel, which monitors direct mail, e-mail and print advertising, observed financial products and services targeted at teens and their parents (Business Wire Feb. 25). A search of Mintel’s database for campaigns referencing the teen market from January through October 2008 collected 51 results--two-thirds of which came from credit unions. The survey also indicated that nearly four out of five teens (79%) surveyed consider themselves knowledgeable about financial matters. However, the Federal Reserve’s 2008 test of high school seniors indicates teens are falling behind in personal finance education. The test revealed an average financial literacy score of 48%--four percentage points lower than the average score of 52% in 2006. Most teens said they learn about money from their parents (87%), while two-thirds said they learn about finances through school lessons, the survey indicated. Many credit unions work through the National Endowment for Financial Education to present school classroom financial education.
Other Resources

RSS





print
News Now LiveWire
#Creditunion #SuperBowlXLIX #Commercials @ArizonaFederal w/@kurt13warner #MyComeback
5 hours ago
Watching #SuperBowlXLIX this Sunday? Look for regional #creditunion #commercials @CltMetroCU @BECU @golden1cu #Seahawks #Patriots
1 day ago
Philadelphia's American Bakery Workers FCU liquidated by @TheNCUA; @trumarkonline assumes shares
1 day ago
More branch shutterings by @Citi: 4th-largest bank to close 10% of #Chicago area branches HT @CrainsChicago http://t.co/2vAvgucLY5
1 day ago
56% struggle with subprime credit scores says @cfed survey HT @washingtonpost http://t.co/RHmMvuhNtw
35 minutes ago