Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
Study FIs not promoting mobile banking
BOSTON (4/16/12)--If credit unions want more of their members to use mobile banking, it might be as easy as asking them to do so. Financial institutions are not adequately promoting their mobile banking offerings, according to a new study.

The ath Power 2012 Mobile Banking Study found that only 10% of consumers using mobile banking were prompted by their financial institution to do so.

This indicates a clear lack of consumer education, yet an obvious opportunity for financial institutions to take initiative to promote their offerings, said Mike McEvoy, managing director of ath Power.

Also, remote deposit capture was the missing feature most sought by consumers, according to the study.

Other key findings:

  • Mobile bankers are more loyal. About one in eight mobile bankers say they'll change banks within two years compared to one in fiveamong the general customer base.
  • The quality of a mobile offering is a major factor in choice of financial institutions among the mass affluent and small business owner segments.
  • The mobile channel is set to play a big role in fraud prevention as mobile adoption improves and consumers become more familiar with alerts.
  • Customer support is lacking. Only one out of five users were offered any option to customize their user interface and 40% failed to find links for technical support.


RSS print
News Now LiveWire
Of $1.3B in payments through mobile devices, 90% occurred at @Starbucks stores http://t.co/MN49JR1NXK
10 hours ago
.@LoveBethpage 1st to launch mobile debit/credit card control from @COOPFS http://t.co/kuq7onGuai
11 hours ago
A booming W Okla county gets its first #creditunion @TheHEFCU See #NewsNow http://t.co/svTyMnms0X
13 hours ago
Mortgage interest rates continue slide in September @FHFA http://t.co/agU9RJW5Kq
16 hours ago
Reimagined branches shift to member, not #creditunion, needs: @cunacouncils white paper http://t.co/lN2mu0IVar
17 hours ago