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CU System
Summer of iPad initiative a success says CU
KENTWOOD, Mich. (7/20/12)--Although the summer's not over yet, Community West CU's 'Summer of the iPad" initiative, which involves giving $25,000 worth of iPads to young adults in the community, is a success so far, says the Kentwood, Mich.-based credit union.

The initiative provides iPads to randomly selected young adults--recent high school graduates and current college undergraduates--who are furthering their education and pursuing careers.

"The response from our current young adult members has been tremendous," said CWCU President/CEO Jon Looman. "We have over 250 registered, and there is so much excitement surrounding this initiative."

So far, iPads have been presented to recipients from a variety of schools and workplaces. Among them: a student from Ferris State University studying education, a business management student from Davenport University, an athletic trainer going to Grand Valley State University, and someone working on creating fuel injectors for diesel engines.  "After the initial shock of learning they received an iPad, all recipients have been extremely grateful," said the credit union.

"Through various social media outlets, we continue to expand knowledge of the initiative, as well as our credit union," said Looman. "In the end, we want to assist all of our young adult members in understanding their finances, as well as make an impact on our community, and we believe this initiative will accomplish both items."


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