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News Now

CU System
Superior CU offers accounts for Kitty Fido
COLLEGEVILLE, Pa. (8/23/10)--Superior CU, Collegeville, Pa., is offering savings products for pets. Superior CU is offering pet savings accounts with a 5% annual percentage yield on the first $500. A $5 deposit is required. Even though dogs don’t have Social Security numbers, the credit union is still opening accounts for them with their owners, said Joseph Gimble, vice president of operations (Pottsmerc.com Aug. 19). The accounts are available for any pet, including dogs, cats, horses and birds. Members are asked to bring a photo of their pet as identification when they open an account. The photos will then be added to a gallery on www.BankwithBella.com. Superior’s new site, www.BankwithBella.com, has information about its pet accounts, low-interest pet loans for pet-related business--like a vet bill--and discounts for pet insurance. The site is named after Bella, the program’s mascot. Bella is a beagle/lab mix who belongs to Kim Miller, Superior CU lifestyle adviser and who goes to work with Miller each day. Members can upload pictures of their pets to the website, read Bella’s blog and learn more about pet-related services at the credit union (Life is a Highway Aug. 20). Pets also are welcome at Superior’s offices. The $37-million-asset credit union gives away dog treats and doggie bags with water dishes and food. Superior also plans to open a dog park that will be available to the community.


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