FARMERS BRANCH, Texas (1/12/09)--Dick Ensweiler, Texas Credit Union League CEO, will host a live monthly radio program on Blog Talk Radio, a social radio network that allows users to connect quickly and directly with their audience. The program, which will have a worldwide audience, will begin Wednesday (LoneStar Leaguer Jan. 9). “Credit unions have been America’s best kept secret for far too long,” Ensweiler told the league. “We are a stabilizing force in the U.S. economy, but we are often overshadowed by our for-profit counterparts. We have a great story to tell and we need to do more to let the public know that we are here, we are financially sound, and we’re ready to serve.” Ensweiler’s “Your Money, Your Matters” program will inform and educate the public on issues related to personal finance, such as asset building, retirement planning and investments. Also, he will address current issues, including the economy, financial marketplace and credit unions in general. “If we want to be a part of the conversation, we can’t wait for an invitation. We have to inject ourselves into the conversation. Social media is a valuable business tool and a cost-effective way for us to reach the masses,” Ensweiler continued. “Hosting a program on Blog Talk Radio affords us the opportunity to let the world know who we are, and gain insight into how we are empowering families and impacting communities.” Joining Ensweiler in his debut program, “Credit Unions Help American Families Ride out the Economic Storm,” is John Tippets, CEO, American Airlines CU, Dallas. The two will weigh in on today’s economic climate and how it’s impacting American families, and explore how credit unions are serving as a stabilizing force in the financial sector, the league said. Specifically, they will discuss how the credit union structure has enabled the industry to weather the economic storm, and how consumers benefit from credit unions’ presence in the financial services industry. Ensweiler and Tippets will invite listeners to learn how credit unions strengthen families and communities, and what differentiates credit unions from their for-profit counterparts. The 30-minute program begins at 4 p.m. Jan. 14. It is a live program. To tune in, use the link. The program allows chatting amongst listeners, as well as posing questions either online or via call-in, at (646) 929-1020.