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News Now

CU System
Texas league media efforts result in 147 articles
FARMERS BRANCH, Texas (7/10/09)--The Texas Credit Union League has placed 147 stories and articles about credit unions and the movement in media channels since the year began. That's not bad, considering that today is the 191st day of the year. The articles appeared in newspapers, on radio and on television, said the league (LoneStar Leaguer July 10). According to an unnamed independent service, the league exposed credit union messages to more than 5.8 million people around the country. The "ad value"--what it would have cost to purchase the space covered--was calculated at nearly $2 million worth of free publicity, the league said.


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