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Texas league teams with network to spread co-op news
FARMERS BRANCH, Texas (12/22/11)--The Texas Credit Union League (TCUL) will work with the Texas State Network (TSN) to create a radio commercial that tells the public about the strength of credit unions, in support of the International Year of Cooperatives.

The United Nations officially launched the International Year of Cooperatives on Oct. 31. In 2012, people worldwide will celebrate cooperatives--a business model that puts people first, innovates to meet member need and provides local service while being part of a global network (LoneStar Leaguer Dec. 21).

The commercial will air one day per week the weeks of Jan. 2 and Jan. 9, between the hours of 6 a.m. and 7 p.m. Also during this two-week period, TCUL will receive bonus fill in other TSN and CBS programming-- when available. The TSN News Network has 119 radio stations in 90 markets statewide. TSN's reach for its news network is more than three million people 18 years of age and older.

The 30-second commercial has an advertising value of $12,000. However, TCUL negotiated a price of $5,000. The radio commercial is just one element of TCUL's International Year of Cooperatives campaign. To listen to the commercial, use the link.

To learn more about the International Year of Cooperatives about the campaign, use the link.
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