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CU System
Thousands line up for gas subsidized by Billings FCU
BILLINGS, Mont. (9/11/08)--Billings (Mont.) FCU subsidized a $1.81-per gallon gas sale Aug. 29 at a Kwik Trip gas station in Billings that drew thousands of people.
Click to view larger image Billings (Mont.) FCU staff pumped gas on the Friday before Labor Day weekend for four hours at a discounted rate of $1.81 per gallon--subsidized by the credit union--for thousands of people who lined up in their cars for the promotion. (Photo provided by Billings FCU)
The fuel price in that market was about $3.88 per gallon, so customers saved about $2 per gallon for up to 18 gallons of gas per vehicle sold between 6 a.m. and 10 a.m. that day. Thousands of people lined up--some starting at midnight--for the promotion (billingsgazette.com Aug. 30). “We wanted to offer a promotion that helped spread the word about credit unions, and invest in the community we live and work in every day,” Kevin Rookhuizen, BFCU vice president of sales and marketing, told News Now. “Gas prices are a hot topic, so we thought we would supplement the high fuel prices with a discounted fuel day on the Friday before Labor Day weekend,” he said. “We marketed this to our members and the community as a whole,” he added. “Our sales team was onsite pumping fuel, washing windows, handing out bags of goodies to participants that included gauges, pens, BFCU information and feature product offers.” BFCU staff wore bright green shirts with “Pit Crew” stamped on the back. “It was neat to have the privilege to serve the community in a way that doesn’t happen every day,” Rookhuizen said. BFCU has about $70 million in assets.
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