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CU System
Tinker FCU hits 2 billion in assets
OKLAHOMA CITY (10/7/09)--Tinker FCU (TFCU) announced Tuesday it has reached the $2 billion asset mark, despite the economy. "I remember when we reached the $1 billion mark in 2001. It took us 55 years," said TFCU President/CEO Michael D. Kloiber. "Now in just eight years, we're at $2 billion." He noted a "good, sound asset base allows us to do more for (our members in the way of services, technology and benefits." He attributed the growth to consistent sound business practices and the loyalty of the Oklahoma City-based credit union's more than 200,000 members. "Like other credit unions, we avoided the subprime mortgage arena. And, we held steady with a solid asset and liability plan that emphasized consistently competitive rates without trying to lead the market on every product every day," Kloiber explained. The credit union's member growth and loan growth were the results of the credit union's strong member service and branch network, a financial education program developed last year, www.buckthenorm.com--a TFCU-hosted website geared to teens and young adults, various outreach programs targeting Gen Y and a strong branding campaign, he said. TFCU tracks member and public perception of its service and brand recognition. It has a Net Promoter Score of 85%, which means 85% of its members would recommend the credit union to their family and friends. Bankography listed TFCU in the nation's Top 10 for brand recognition, the credit union said.


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