VACAVILLE, Calif. (10/31/13)--A tongue-in-cheek video by Vacaville, Calif.-based Travis CU hits Halloween with something truly scary: the spectre of credit union taxation. But Travis knows what to do: Carve out a "Don't Tax My Credit Union" pumpkin and spread the word.
The $2.1 billion asset credit union's Youtube video, "Don't Tax My Pumpkin!" begins with these words, accompanied by creepy organ music and evil laughter: "Take away our tax exemption? That's Scary!"
Then the whimsical, slightly demented music begins as a man takes out a "Don't Tax My Credit Union" printed flyer and attempts to show, step-by-step, how to transfer it onto a pumpkin. Armed with a tiny screwdriver and electric carving tools and using the flyer as a pattern, he pokes holes around the words and into the pumpkin, peels away the flyer then sets to carving out the excess outer rind around the words and polishing it with a brush.
The result is a pumpkin-colored "Don't Tax My Credit Union" logo.
The video caught the eye of CreditUnionsOnline.com, which said Travis CU "may have started a pop culture movement." The article noted why credit union taxation is so scary and said, "Unfortunately, the threat is not a creepy tale told around a campfire to drum up more scares on Halloween," said the article. "This threat is real."