Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
Truliant members share 'Life Improved' stories
WINSTON SALEM, N.C. (7/9/14)--To illustrate its new brand--called "Life Improved"--Truliant FCU, Winston Salem, N.C., is asking members to share just how the credit union has enhanced their financial livelihoods with video testimonials.

Broken down into four categories, each featuring members at various stages of their lives, the videos represent anyone from new members to those who have been a member of the $1.7 billion-asset credit union for more than 14 years.

"We share stories internally every day about the ways members' lives are improved by a Truliant membership, but we also wanted to show it," said Karen DeSalvo, Truliant's chief marketing officer. "These videos demonstrate our 'Life Improved' brand by showing members who genuinely benefit financially from a membership with us."



For example, Troy Knight describes in his video testimonial how after being discharged from the U.S. Army, the credit union helped him refinance an auto loan and subsequently set and begin working towards his financial goals.

"The No Cost Credit Review was a great help coming out of the Army," Knight said. "It really gave me a better understanding of my personal credit situation, where I was, where I needed to be, and helped me establish goals."

Another video features a married couple who have four children and $60,000 in credit card debt that Truliant helped take charge of their financial situation.

The videos demonstrate "the guidance we give individuals to help them persevere in difficult financial situations," DeSalvo added. "Both are ways Truliant executes our mission to improve the quality of life of our members."


RSS print
News Now LiveWire
.@TheNCUA open board meeting starts at 10 a.m. ET tomorrow. It is board member J. Mark McWatters' first. Watch @NewsNowLiveWire
4 hours ago
.@CFPB is proposing to oversee larger nonbank auto finance companies for the first time at the federal level.
5 hours ago
.@CUNA's Bill Hampel moderates a discussion on the future of credit unions in the post-100 million member world. http://t.co/kcXykiRQVn
7 hours ago
#Breaking: QE likely to end next month, @federalreserve says #NewsNow #Market http://t.co/u7Fb5l5fwM
7 hours ago
.@Experian study confirms that building a credit history is beneficial to financial marginalized communities. 64M are "credit invisibles"
7 hours ago