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Unitus use of iPads to sign up accounts catches on
PORTLAND, Ore. (11/17/10)--Unitus Community Credit Union, Portland, Ore., is using the Apple’s iPad to sign up new members--and the idea is also attracting attention from credit unions throughout the country.
Click to view larger image Brett Wooden, business development manager at Unitus Community CU, has used the Apple iPad to sign up new members. The award-winning idea has attracted interest from credit unions nationwide. (Photo provided by Unitus Community CU)
Brett Wooden, the $830 million-asset credit union’s business development manager, came upon the idea when he used his iPad in a meeting with a business member who didn’t have time to visit a branch. The iPad offered seamless access to the Unitus Community CU website and its personal financial management tools. Wooden said he thought so much of the iPad as a member service tool that he entered the idea in the REAL Solutions competition sponsored by the Credit Union Association of Oregon. The idea won the competition, and Wooden has since received e-mails and calls nationwide asking for more information about how to effectively serve members with the iPad. Most of the calls are from information technology (IT) managers who want to know how to integrate the iPad with their core systems and business development people interested in learning how to implement the device in the field, Wooden told News Now. The Unitus Community CU iPad is linked with its online member application, Wooden said. As for advice to those looking to take the iPad into the field, he points out it’s a good idea to move to a paperless marketing environment. “If you show up with paper brochures and rate sheets along with your iPad, it takes away from the cutting-edge feel of it,” he said.
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