AUSTIN, Texas (9/3/09)--University FCU (UFCU) is challenging Central Texas college students to prove how far they can stretch $20.09 in 2009. It is hosting an online video contest and social media campaign, which runs through Sept. 17. The purpose of the challenge is to teach young adults the benefits of making smart financial decisions at each stage of life and to let people know how much can be achieved with only $20.09. Participants record creative ways to make $20.09 last as long as possible and post their videos, which must be between 30 seconds and three minutes long, on YouTube via www.twenty09challenge.com or UFCU’s Facebook page. Entries will be judged on how creatively participants spend their money and how inspiring their actions are to others. The first place winner will receive a $500 Visa gift card; second place, a $300 card; and third place a $100 card. David Lee, University of Texas student and social media strategist representing UFCU, came up with the contest idea. “I was inspired by the basic concept of showing people the benefits of an action rather than merely telling them that it’s beneficial,” Lee said. University FCU, based in Austin, Texas, has $1.067 billion in assets.