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News Now

CU System
Vermont CUs planning iBelong campaign
SOUTH BURLINGTON, Vt. (2/22/10)--Vermont's credit unions are planning a spring 2010 iBelong television campaign to tout the benefits of credit union membership, said the Association of Vermont Credit Unions (AVCU). AVCU's Marketing Committee chaired by Matt Levandowski of Heritage Family FCU, Rutland, is creating the campaign, which is based on materials from the iBelong program created by the Pennsylvania Credit Union Association (Newslines Express Feb. 19). The two associations signed an agreement last year allowing Vermont to use the Pennsylvania campaign. Commercials will begin airing in broadcast and cable markets throughout the state the week of April 12 and will continue until Memorial Day, said AVCU. Prior to the launch, the iBelong website will debut upgraded credit union locators and search engine optimization that will bring up the iBelong site as a first option when someone enters "Find a credit union" into a search engine like Google.


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