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CU System
Vermont league moves checkcard promo to after holidays
SOUTH BURLINGTON, Vt. (11/16/09)--The Association of Vermont Credit Unions (AVCU) has decided to move this year’s CU Checkcard program promotion away to six weeks after the holidays. Transaction volume is typically high during the holidays. AVCU hopes the move will assist credit unions by improving interchange revenue during a traditionally slow period. For the past few years, the program has sponsored a holiday giveaway promotion featuring a grand prize package worth more than $2,500. With a recurring theme of the “Family Land” game board, a takeoff on a popular children’s board game, the holiday promotion has drawn participation from nearly all AVCU member credit unions offering the CU CheckCard to members, the association said (Newslines Express Nov. 6). Each credit union agrees to award a weekly prize of at least $25 in value for the six-week promotion, which gives members a chance to win the grand prize. AVCU’s 2010 Family Land--Winter Vacation Edition promotion will run from Jan. 1 through Feb. 11. The grand prize package includes $2,010 in cash, plus four Vermont prizes:
* A full day of cross country skiing or snowshoeing, including trail fees and equipment rental; * A handcrafted Vermont-made wooden toboggan; * A gift basket of Vermont breakfast favorites including Green Mountain Coffee, Lake Champlain Chocolates Cocoa, and Dakin Farm buttermilk pancake mix, cob smoked bacon, maple syrup and preserves; and * A $50 convenience store cash card for gas or other purchases.


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