TAMPA, Fla. (7/18/14)--Standing inside a gusty money machine booth trying to snatch dollar bills out of thin air can be pretty difficult. Even more so when the money isn't real.
|Grow Financial FCU's Virtual Money Machine brings an interactive aspect to a cash-grab at its new location in local mall after moving from the Tampa, Fla.-based credit union's main branch. (Grow Financial FCU Photo)
Grow Financial FCU's Virtual Money Machine, which captures the fun of the real version of the money-grab game in a digitally simulated form, was recently relocated from the Tampa-based, $2 billion-asset credit union's main branch to a local mall, where even more people, including nonmembers, can try it out.
"By placing this large-scale kiosk/ATM in a mall, it not only serves a functional purpose, but also acts as a great marketing platform," said Steve Birnhak, CEO of Inwindow Outdoor, the New York-based company that developed the machine.
The virtual money kiosk, which doubles as an ATM, is driven by an "augmented reality, motion reactive video mirror" that features six touch-sensitive, high-definition screens.
Both members and nonmembers can play the virtual money-grab game. Participants can win $25 toward a checking account, $100 toward an automobile loan and $300 for a mortgage loan.
"Grow Financial wanted to incorporate technology in a way that would be both exciting and engaging, which is not something you typically encounter with financial services companies," Birnhak said. "The virtual money machine is a terrific example of a company reaching its audience in an entertaining way that can result in new customers before they walk in the door."