Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
Visa Consumers OK with CUs thin gift cards
WASHINGTON (3/8/12)--Consumer focus-groups have reacted favorably to extra-thin prepaid gift cards being pilot-tested at three Arizona credit unions.

The cards are offered through ATMs by Credit Union West, Glendale; MariSol FCU, Phoenix; and Pinal County FCU, Casa Grande (News Now Jan. 12).

Visa was initially concerned that consumers would consider the thinner cards to be worthless and throw them away. But consumers correlated the Visa brand with the card, and understood the value, Visa said (American Banker March 6).

Consumers also found the cards easier to store than traditional cards, Visa said.

Better ATM Services, which initiated the pilot program in partnership with Visa, said it will offer the test at the credit unions through the second quarter, then test the gift cards at banks.

Eventually the cards will be marketed to underbanked consumers, Better ATM Services said.


RSS print
News Now LiveWire
For the last 75 years, even in the most difficult of times, Mill Town #CU has been there for the community it serves. Read #NewsNow Tues.
5 hours ago
The 1st vid shows how consumer can become victim and, advice to those who think they've been targeted. http://t.co/hr9VHpzEze
9 hours ago
.@TheNCUA has released two videos designed to raise awareness of elder financial abuse. http://t.co/iddSxr7H40
9 hours ago
Celebrate #100MM with @MDDCCUA1 at Orioles v Blue Jays tonight at Camden Yards
9 hours ago
The At Home In Lawrence mortgage program from @MetroCU is designed to help revitalize Lawrence, Mass.
10 hours ago