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WGE FCU now called Prime Time Financial FCU
MUNCIE, Ind. (10/3/11)--WGE FCU in Muncie, Ind., is changing its name to PrimeTrust Financial FCU, effective today. The $142 million asset credit union was founded in 1935 by employees of the then-Warner Gear plant in Muncie. The new name follows a decision several months ago by the credit union’s board to change its charter as part of a plan to allow for a wider membership (thestarpress.com Sept. 29). BorgWarner--the successor to Warner Gear, a local transmission builder--ended operations in Muncie in 2009, closing its plant in town. The new name was chosen because market research showed it “connected” with consumers and businesses and communicated PrimeTrust’s attempts to position itself as a “total financial resource,” PrimeTrust officials told the newspaper Thursday.


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