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WOCCU launches second Hispanic marketing immersion effort
MADISON, Wis. (2/29/08)--Credit union staff and executives can now register for an opportunity to learn about Mexican culture and also work with Mexican credit unions during the World Council of Credit Unions’ 2008 Hispanic Marketing Immersion Program. The program commences Sept. 20 in Morelia, in central Mexico. Participants can choose a one- or two-week session priced at $1,600 and $2,600, respectively. During the program, they will live with a Mexican host family who will provide meals and a private room. The immersion program begins each day with four hours of Spanish language instruction, according to skill level. Participants also will work an internship at Caja Morelia-Valladolid or Caja Alianza, where they will learn daily Mexican credit union operations and study marketing strategies. Attendees also can attend the second annual U.S.-Mexico Marketing Workshop, which is included with the program cost. The workshop, scheduled for Sept. 26, will provide marketing information on the four largest Mexican credit unions. For more information, use the link.
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