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CU System
What's Next For New Cornerstone CU League?
FARMERS BRANCH, Texas (7/10/13)--Now that it has a board in place, the next step for the newly created Cornerstone Credit Union League is to form a consolidated strategic plan, Dick Ensweiler, league president/CEO, said.
 
The merger of the Arkansas, Oklahoma and Texas credit union leagues became official July 1, at which time a new board was announced (News Now July 1).
 
The board directed league staff to review the 2013 strategic plans for the leagues in all three states, and consolidate the plans into one document, Ensweiler said (The Leaguer July 9). The board will review the consolidated plan at its September meeting, the first official meeting of the board. The plan will carry the league through 2013, he added.
 
The board will hold its first strategic planning session in 2014.
 
Branding will be a priority for the new board, Ensweiler said. The league is rebranding marketing and promotional materials and updating publications, websites and social media sites.
 
The Texas Credit Union League's former subsidiary, Credit Union Resources, will maintain its identity. The Texas Credit Union Foundation, which consolidated with the foundations in Arkansas and Oklahoma, will be renamed the Cornerstone Credit Union Foundation.


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