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Wings Financial takes flight to diversify membership
APPLE VALLEY, Minn. (10/29/09)--Wings Financial FCU, which has primarily served employees of the airline industry, has taken flight to serve a larger and more diverse membership in the Midwest. Wings Financial FCU, the largest credit union in Minnesota with $2.2 billion in assets, now serves individuals in 13 counties near the Twin Cities. It also can serve members in St. Croix and Pierce counties in Wisconsin (Star Tribune Oct. 26). Apple Valley-based Wings, which is one of the U.S.’s largest credit unions, has 18 branches nationwide. Many are located in airports to serve those working in the air transportation industry, the newspaper said. Mark Cummins, president/CEO of the Minnesota Credit Union Network, told the Tribune that credit unions--like Wings--that once served a narrower group of individuals may have asked themselves, “Is there going to be a nucleus of people within this one group that allows us to continue to offer services to a level that we want to be able to provide to our members?” The credit union, chartered in 1938 to serve Northwest Airlines workers, serves employees of 30 air transportation companies--including 54 airlines--and has 123,000 members, the newspaper added. Wings’ latest partnerships include JetBlue, Colgan and SunCountry airlines. The credit union also received significant media attention when it attempted to take over Continental FCU, El Segundo, Calif. in 2007. Continental’s board of directors rejected the merger proposal (News Now March 22, 2007).


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