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CU System
Wisconsin TV station features shared branches
MADISON, Wis. (8/12/08)--Just after NBC's broadcast of Friday's opening ceremonies at the Olympics in Beijing, a local newscast on the NBC affiliate in Madison, Wis., featured a story on credit unions and shared branching. John Stofflet and Leigh Mills, anchors on "15 News at Ten," noted that credit unions have a lot of benefits, including lower interest rates on loans and higher rates on savings. "So why don't more people use them?" they asked. The answer was convenience. "They don't have as many branches" as competitors, said Stofflet, who added, "Or do they?" They interviewed Sandra Smith, identified as a "credit union manager," who explained that many credit unions are joining shared-branch networks. "Credit unions are banding together to offer services in networks, like a credit union cooperative," said Stofflet. The broadcast also noted that some networks have kiosks in 7-Eleven stores. It displayed a list of CU Service Centers. The newscast also noted viewers could check out credit unions on the station's website. To view the broadcast, use the link.
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