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World Council encourages charity focus for ICU Day
MADISON, Wis. (8/29/14)--International Credit Union (ICU) Day's theme of "Local Service. Global Good." gives credit unions a chance to make a difference for the charity of their choice, noted the World Council of Credit Unions.
 
With that in mind, the World Council is encouraging fundraising this year. Each country will be asked to report charitable donations leading up to and throughout ICU Day, which is Oct. 16.
 
The World Council will capture the results and share a global report on credit union fundraising efforts at the community, national and international levels.
 
It suggests a number of campaigns, including:
  • Fundraising events with social media coverage;
  • In-branch coin drives;
  • Corporate matching and office fundraising challenges;
  • Credit union interchange fees for all card transactions;
  • Add-on donation options for members to make through debit/card transactions; or
  • Crowdfunding websites.
In the United States, Credit Unions for Kids will hold Shop for Miracles, a one-day fundraising program to support local Children's Miracle Network Hospitals. Each time members use their credit union-issued credit or debit card on Oct. 16, participating credit unions will donate a pre-determined amount to their local children's hospital.
 
The World Council also encourages credit unions to engage with members on Facebook and Twitter with the #ICUDay hashtag.
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