AUSTIN, TEXAS (12/03/07)—The 2007 Your Essential Strategies (YES) Summit opened Sunday, and anyone who’s not there can attend through the Credit Union National Association’s live conference blog. The summit focuses on serving 18- to 30-year-old credit union members. By transmitting conference events in real-time through the blog, CUNA staff is using one of the target market’s preferred techniques to explore its financial needs. “You should be here,” said Josh Jones, YES organizer and CUNA’s manager of young adult programs. “But if you can’t be with us, this is the next best thing. The 2007 YES Summit is the first credit union conference with full-blown, live blog commentary. We have two reporters working the agenda, so that if you’re following along at home, you’ll be able to read what people are saying within minutes.” Christopher Morris, web manager for CUNA Councils, and Philip Heckman, CUNA’s director of youth and young adult programs, are responsible for YES coverage. Heckman explained: “Christopher and I are approaching all the sessions as a tag team. Besides posting the main points that speakers make, we’re recording attendees’ insights and reactions. Our goal is to bring this gathering to the credit union world as it happens.” “Look for the typos that indicate freshness,” Morris added. In preparation for this week’s event, summit organizers and speakers posted entries to the blog. Subjects include:
* Board members under 30 with Justin Ho, board member (age 20), USC CU, Los Angeles; * Peer-to-peer direct lending using Facebook, with John Donovan, chief operating officer, Lending Club; and * Gen Y staff recruiting, with Bill Humbert, CEO, The Humbert Group.
CUNA staff emphasized that the live conference blog is not merely online note-taking. “Throughout the day, we’re constantly encouraging attendees to join in the discussion, adding their immediate impressions, questions, and disagreements,” Morris said. ”Their live comments to our posts reflect the essence of serving 18-to-30s--creating a fully engaged and immediate dialogue.”