Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
Young and Free spokester Promote shared branching to Gen Y
PORTLAND, Maine (11/8/11)--Trying to attract the under-25 crowd?  Try promoting shared branching as a convenience that's beneficial to them, says Maine's Young & Free spokester.

Seth Poplaski, who travels the state interacting with Gen Yers as spokester for the Maine Credit Union League's Young & Free program, shared his experience at the league's Statewide Awareness Committee meeting (Weekly Update Nov. 4).

He said that in interacting with young adults, he has seen the need to promote shared branching as a convenience young members want. Many in this age group don't know what shared branching is, he said.  "The main misconception many members of Gen Y have about credit unions is that they are the same as banks," he told the group. "The many new free4ME accounts that have been opened is proof that we're starting to change this."

Also at the meeting, league president John Murphy noted credit unions have opportunities to help consumers switch financial institutions by using tools such as switch kits and focusing on convenience features that credit unions offer.

The committee viewed the campaign's television commercials and noted some related to a savings theme could complement the current climate on consumer discontent with bank fees.


RSS





print
News Now LiveWire
.@CUCB #Creditunion #CherryBlossom Run registration transfer period is 2/1 - 2/28. Read more here: http://t.co/wup6XPWtcC 2of2
18 minutes ago
.@CUCB CU Cherry Blossom Run organizers say accepted runners who can't race can transfer registratrion to runners who didn't get in. 1of2
20 minutes ago
Jobless claims drop to lowest level since 2000 http://t.co/ywyVpWJT1x @USDOL #unemployment #workforce #labor
46 minutes ago
Wanted: 12 young writers for @CUNA's youth fin ed resource #Googolplex #NewsNow http://t.co/cwR9ph3BvJ
58 minutes ago
Registration now open for @CUNA @WOCCU summer conference in Denver July 12-15 http://t.co/opq1jypsXL #ACUC #CUinDenver2015
17 hours ago