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Younger set receives extra attention from Maine CUs
PORTLAND, Maine (8/3/11)--Maine credit unions used some creative ideas to connect with students during the past year, said the Maine Credit Union League.
Maine credit unions have made special efforts to reach the youth market. Students prepare to do some research as part of Winslow-based Taconnet FCU’s Trek for Success.
Proving it pays to use a credit union, Brewer (Maine) FCU awarded $300 to the winners of its student videographer contest. Pictured are, second from left, Dave DeFroscia, Brewer FCU vice president, and, second from right, Rick Kaul, Brewer FCU president/CEO, and with the winners and their teacher.
Gene Ardito (back row center), president/CEO of cPort CU, Portland, joins elementary school students who received College Aspirations scholarships from the credit union. (Photos provided by the Maine Credit Union League)
Maine credit unions have made special efforts to reach the youth market. Students prepare to do some research as part of Winslow-based Taconnet FCU’s Trek for Success. Taconnet FCU in Winslow held its second annual Trek to Success, in which students compete in mental and physical challenges (News & Views August). A panel of judges selected 16 participants who applied for the competition by writing essays. The trek took place on three consecutive weekends, with four finalists competing for $9,000 in scholarships. “The goal is to encourage students about the importance of education, and to reward those efforts,” Karen Denis, Taconnet president/CEO, told the Maine league. “The credit union has really created positive goodwill with participants and with the community. It’s been all that we had hoped for and much more.” Brewer (Maine) FCU partnered with a media class at Brewer High School to hold a student videographer contest. Each participating team created a video commercial about the credit union. The credit union awarded $600 in cash prizes, with the winning team collecting $300. “It was interesting to see what students felt was important to highlight about the credit union,” Rick Kaul, Brewer FCU president/CEO, told the Maine league. “It gave us better insight into that demographic.” Gene Ardito (back row center), president/CEO of cPort CU, Portland, joins elementary school students who received College Aspirations scholarships from the credit union. (Photos provided by the Maine Credit Union League) For the fourth consecutive year, cPort CU, Portland, sponsored the College Aspirations program for elementary school students. More than 500 students from two elementary schools in Portland and four in Augusta wrote about their future plans, and identified a college or colleges they may attend. The top essays were selected, and $100 scholarships were awarded during special ceremonies at each school. Fifty scholarships were awarded this past school year. The program has created “a unique opportunity for the credit union to make a difference and to connect with students at a young age,” said cPort CU President/CEO Gene Ardito.


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