MADISON, Wis. (1/17/14)--Sunny beaches and rolling waves are a part of this year's theme for the 2014 National Credit Union Youth Week, April 20-26.
Credit unions selected "Catch the $ave Wave" from submissions nationwide.
"Kids loved a recent campaign with beach balls throughout our lobby," said Meredith Mosely, marketing director, Tomah (Wis.) Area CU. "With Youth Week in the spring, kids will be ready for summer."
"Catch the $ave Wave" and Youth Week engage and encourage younger members to set up savings accounts, learn how to manage money and be more financially literate.
Credit unions nationwide may join in the celebration through April, or just during National Credit Union Youth Week, said the Credit Union National Association.
"National Credit Union Youth Week fits perfectly with the credit union cooperative principle of member education," said Jan Garkey, CUNA's youth week coordinator.
Garkey suggested that credit unions introduce young children to the credit union through regular deposits of their quarters, hold a Mad City Money simulation at a local high school, or hold a parent seminar on how to teach money skills to children.
"Use the celebration to create a new generation of financially literate consumers, and have fun in the process," she said. (See today's News Now "CUs are the place to help kids save, says NerdWallet.")
For the latest information on Youth Week, sign up for the free Youth Week e-Newsletter or follow @CUYouthWeek on Twitter.