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Youth marketing is focus of CUNA Council white paper
MADISON, Wis. (12/30/09)--Youth marketing and communications are the focus of a new CUNA Council white paper. The paper, “Youth Marketing: Strategies and Tactics for Attracting and Retaining Young Members,” is the latest white paper from the CUNA Marketing and Business Development Council. The paper discusses youth marketing, communications planning and strategies, tools and tactics, communications with young people and ways to measure success. It includes 10 case studies of credit unions that are successfully attracting and retaining young members. “We have to attract young members before they reach borrowing age, so when they do reach it, they’ll think of us,” said Lauren Mayhew, marketing director at Daviess County Teachers FCU in Owensboro, Ky., in the paper. Sean McDonald, vice chair of the council and director of business development at Liberty Savings FCU in Jersey City, N.J., added: “It’s important for youth that we get to them at a young age so they can understand the importance of saving and managing their money.”
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