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News Now

CU System
Youth video contest urges Get Educated
ALBANY, N.Y. (6/23/10)--Covera Card Solutions is sponsoring a youth video contest to help participating client credit unions reward teens for being “carducated,” or educated about responsible debit, credit and ATM use. The contest helps credit unions reach young members with prizes, such as a $5,000 college scholarship. “Credit unions are always looking for ways to help our youth become more financially aware,” said Kimberly Ploof, Covera chief operating officer. “Covera wanted to create a new and unique way to help them with that goal, hence the creation of Get Carducated. Get Carducated encourages teens to educate others on the responsible use of debit, credit and ATM cards.” “Today’s young people are constantly online, which makes this video contest the perfect venue by which to share the Get Carducated message,” she added. “Students can have fun tapping into their creative side while spreading a more serious message about conscientious card use.” Covera offers debit, credit and ATM programs, providing service to more than 300 credit unions. The Get Carducated video contest is open to members of participating credit unions between the ages of 16 and 21 who are in college or will be college-bound by October 2012. Applicants are asked to create a short video about responsible debit, credit and ATM card use--why it’s important, lessons they’ve learned, or any other pertinent angle they come up with. All submissions will be uploaded to the Get Carducated YouTube channel. The three videos with the most views will win. Contest participants will be encouraged to forward or share their videos with friends to generate news. By so doing, they will also be spreading the word about sensible card use. Covera has created free customizable materials for participating credit unions, including a statement insert, lobby poster, flyer, e-mail and website text, and a newsletter article template. Covera also has designed a special website, which credit union members and other interested parties can visit to get more information about the contest, eligibility and entries. The website features an introductory video, contest details, forms, and a closer look at the contest mascot, Carducator. The grand prize is a $5,000 college scholarship. The second-place winner will receive a MacBook and a $500 textbook credit. An iPhone and a $250 textbook credit will go the third place winner. Also, the first 25 participants to submit an eligible video will win a $25 iTunes gift card. Entries will be accepted until Oct. 31, with winners to be determined Nov. 1. For more information, use the link.
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